Think Business, Reap Rewards
Are you a Data Professional frustrated by being too technical?
Are you a Marketer that can't connect data to value?
You are in the right place.
I will teach you how to be methodical and leverage data.
You'll learn how to run a Web project and think like a real data person.
The Missing Step to build something valuable
How to build reports and dashboards that actually make sense for your final user.
Yes, based on the most common sources like Google Search Console, Google Analytics 4 and other sources like CRMs and crawl data.
How to move from Data to Actions
Instead of thinking in terms of tasks, I show you how to be proactive and go beyond.
Not just boring work but also actions.
What You Will Learn
✅ Powerful frameworks to handle your Analytics work
✅ Learn tested methods to add value with Web Data
✅ A complete blueprint for auditing websites
✅ How to 10x your productivity
✅ How to use Web Data to drive value
Managing Web Data Projects
I will teach you how to manage web data projects.
Yes, even how to explain this data back...
Defining the right requirements
Measuring the right things, understanding the business and which data you need.
What more to say?
Save money to companies
Protect your precious budget and learn how to make sound decisions.
Data projects have a high chance to fail!
Nurture a Business Approach
Learn how to have a direction in your web projects and make clear you will add value.
Stakeholders will love your mindset...
The Concepts You Will Learn
Prioritizing The Right Insights
How to select the right insights and be sure you don't waste time.
Too many practitioners get lost in a pile of data.
Converting insights into actions
How to go from the output of your analysis to business actions.
After all, why else do we analyze data?
Decomposing business models
Based on the business model of the website, which are the KPIs?
Are there some metrics to pull to get closer to your goals?
Processes & Communication
How to structure your Web projects easily.
I explain you how to use your Web Data for business purposes...
and stop being just another IT guy.
The Course Curriculum
A Preview of the course from the author
What They Say About Me
Myriam Jessier
Feel like you are wasting time by digging up the data?
If you can't get value out of your web data, Marco is the guy for you.
Ergest Xheblati
Marco is a master of bridging technical know-how (BigQuery, SQL, GA4) with practical business understanding.
There's plenty of technical content out there, most of which AI generated. But nothing can replace the insights of someone who has synthesized it as well as Marco.
Marin Radovan
Seotistics is an invaluable resource for anyone delving into Web Analytics.
Marco shares a lot of his expertise in both coding and Content Marketing + Business.
Ali Izadi
Marco is an exceptional professional with a holistic and in-depth understanding of SEO, GA4, and BigQuery, making him an invaluable asset in the Web Analytics space.
What truly stands out, however, is his unwavering commitment to teaching and sharing knowledge with others.
Kishalaya Mukhopadhyay
I have been drawn to Marco's really cool way of presenting his content, that is visually pretty neat, lucid and easily digestible.
So whether you are a newbie or an experienced analytics professional, you will immensely benefit I am sure from his content and courses.
Balazs Vajna
Marco is one of the not many people with deep knowledge in SEO, Analytics and Business.
I mention him as a person to follow in many of my presentations.
This Course Is Ideal For:
✅ Data professionals who want to learn marketing/business
✅ Marketers with technical skills that don't have a process
✅ Developers/IT professionals who want to learn real Analytics
This Course Will NOT:
❌ Teach you Python/SQL
❌ Make you bored
❌ Be fluff
3 Concepts You Need To Understand
1. Beyond Mainstream Web Analytics
This course isn't focused on tagging or specific tools.
Not a chance.
This is for people who want to learn how to drive business value out of Web Data.
We talk about analysis, business decisions and how they all tie back to the bigger picture.
2. You Don't Need Experience In Coding.
Analytics is NOT about code or Python, it's about adding value to the business.
While coding is an important means I will teach you, it's not the end goal.
I assume that my students have no previous experience with code.
3. Method > Simple Knowledge.
An efficient process can make a difference for a business.
I teach you methods that create effective processes you can use to add business value.
You will see the hardest part is HOW you use data, not the WHAT.
Hi - I am Marco Giordano. I help companies and agencies to make the most out of their web data.
I am a Web Analyst specialized with a background in Business, SEO and Content.
A lot of people worldwide read my content and use my advice to add value to their projects.
If you feel lost with all of that data and don't know how to integrate it into your business...
I am the right guy for you!