Seotistics Academy
Learning how to use Web, Marketing & SEO Data
Here to help you get value out of Web Data.
Not only the hard skills you need but also the business and marketing knowledge to ace those projects.
Hi - I am Marco Giordano. I help companies and agencies to make the most out of their web data.
I am a Web Analyst specialized with a background in Business, SEO and Content.
A lot of people worldwide read my content and use my advice to add value to their projects.
If you feel lost with all of that data and don't know how to integrate it into your business...
I am the right guy for you!
The Most Popular Topics
Google BigQuery
If you want to work on enterprise projects, BigQuery is a must.
I show you how to use GSC and GA4 data in BQ to drive business value.
Content Auditing
Being able to understand what to do with your content and how to analyze it.
How does web data connect to content marketing? I show you.
Managing a Project
Playing with data isn't enough to be successful.
I also show you how to manage a Web Analytics project.
Trusted By Other Professionals
Ergest Xheblati
Marco is a master of bridging technical know-how (BigQuery, SQL, GA4) with practical business understanding.
There's plenty of technical content out there, most of which AI generated. But nothing can replace the insights of someone who has synthesized it as well as Marco.
Myriam Jessier
Feel like you are wasting time by digging up the data?
If you can't get value out of your web data, Marco is the guy for you.
Giulia Panozzo
Marco's insights take you on a comprehensive journey through the intricate intersections of data analytics for SEO, delivering substance without unnecessary "fluff."
Balazs Vajna
Marco is one of the not many people with deep knowledge in SEO, Analytics and Business.
I mention him as a person to follow in many of my presentations.
Caitlin Hathaway
From new ways of approaching and prioritising my work, using data efficiently as an SEO, Marco distils it easily and has a roadmap for everything.
Gus Pelogia
I've used Marco's content decay code and guidelines to run a large analysis of over 50k pages across multiple countries.
It was a strong starting point for a deeper analysis and we found answers and a narrative to explain the why behind traffic changes.
The Courses We Offer
From SEO data to making better business decisions as a Web Analyst...
everything for Web Analysts, SEOs and Marketers.
